PAYOR PATHWAYS
Unlocking Revenue Streams for Growing Your Home Care/Private Duty Agency
Home / Home Care Agency Series
Optimize Revenue Generation.
Improve your agency’s bottom line. This three-part series of classes shows you how to expand your revenue opportunities by effectively navigating third-party payor channels. You’ll also learn ways to successfully market your agency’s new payor expertise.
ACHCU and 52 Weeks Marketing are collaborating to equip home care providers with the knowledge and skills to supercharge their agency and attract more clients than ever before.
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Payor Pathways
$249
Join us for this three-part series. You’ll discover key ways to elevate your operations and amplify revenue streams. Don't miss this opportunity to transform your business! Live virtual classes are scheduled from noon to 1:30 p.m. ET May 14, 21, and 28, 2024. A recorded option will be available.
Class Descriptions
Class 1 | Noon to 1:30p.m. ET May 14, 2024
The Power of 3rd Party Payors
Participants will:
- Explore the benefits of payor diversification for revenue growth.
- Gain an understanding of three key payor sources.
- Examine the difference between margin percent vs. margin dollars.
- Learn where to focus their efforts.
- Learn how to tap Veteran’s Affairs, Medicaid, and Medicare Advantage plans for new clients.
- Discover how to connect your company with payors.
Class 2 | Noon to 1:30p.m. ET May 21, 2024
Leveraging Long-Term Care Insurance and Home Equity to Pay for Your Care Services
Participants will:
- Learn how long-term care insurance can increase your agency’s revenue.
- Explore the ins and outs of LTC insurance policies.
- Learn techniques to help clients activate their policies to pay for care.
- Discover how home equity can help fund care services.
- Learn how to educate potential clients about options during an assessment.
Class 3 | Noon to 1:30 p.m. ET May 28, 2024
Marketing Your Payor Prowess: Putting Your Learnings into Practice
Participants will:
- Learn how to position yourself as a third-party payor expert.
- Learn WHO to target within each payor channel and how to build relationships with the right people.
- Be armed with key messaging to market your business and payor options.
Presenters
Debbie Miller
CEO
52 Weeks Marketing LLC
Using her previous marketing experience in “Big Pharma”, Debbie created the 52 Weeks Sales and Marketing system. In ten years, Debbie built a $10.8-million-dollar home care organization, using her system. Understanding the daily challenges facing providers today, she is passionate about helping owners differentiate themselves, dominate their markets, and grow their businesses.
Greg Bean, MHA
VP of Business Development Paradigm Senior Services
Greg began his career in health care as a Hospital Corpsman in the US Navy. After the Navy, he spent the next 12 years as a paramedic and critical care nurse. Over the last 25 years, Greg has worked in skilled and private duty home care and opened two private duty companies. He has served in various leadership roles for community-based operations, including Bayada, Butterfly Effect, and Visiting Angels.
Jesse Q. Allen
Founder and President
55+ Active Lending
OneTrust Home Loans
With over 36 years of experience in banking, mortgages, and nonprofits, Jesse is a seasoned leader committed to driving meaningful value for all stakeholders through transformational leadership, financial expertise, and community engagement. Jesse previously served as the leader of all external production at American Advisors Group and held senior roles at Bank of America.
Dylan Shwartz
Director of Business Development
Homecare Marketing LLC
With over 22 years of outstanding sales experience, Dylan has built strong client relationships and consistently exceeded targets. His expertise in coaching and onboarding new clients has empowered teams and facilitated seamless transitions. Dylan’s exceptional skills result in accelerated success for individuals and their organizations as a whole, while laying a strong foundation for future growth.
Miriam Allred
Head of Partnerships at Careswitch
Former Partnership Marketing Manager at Home Care Pulse
Miriam’s career has focused on building partnerships at the highest levels of leadership across home care organizations, and on leading educational events for home care owners/operators nationwide. Her innovation, compassion, determination, and drive for inter-organizational cooperation fuel her passion to help solve ongoing challenges facing home care.
Gain Marketing Expertise.
Now Available On Demand.
Supercharge your marketing efforts and attract more clients. Mastering Home Care Marketing 101 and 201 are designed exclusively for home care providers. These two series of on-demand classes deliver vital information to optimize your marketing plans.
