How to Generate Sales while Complying with Government Guidelines
Taught by Denise M. Leard, Attorney, Health Care Group, Brown & Fortunato
In today’s healthcare industry, patients are hard to win and keep. In addition to providing excellent customer service, providers must go above and beyond what their competitors are doing. At the same time, they must also avoid violating complex regulatory guidelines. This master class will discuss the regulatory guidance that providers must follow when marketing. These guidelines include federal statutes such as the Medicare anti-kickback statute, the Stark self-referral prohibition, and other guidance affecting relationships with referral sources. The class will provide practical tips for generating sales and avoiding violations of these guidelines.
Denise M. Leard, Esq., is an attorney with the Health Care Group of Brown & Fortunato, a firm based in Texas with a national healthcare practice. She represents HME companies, pharmacies, and other healthcare organizations throughout the United States. Denise has authored numerous articles and is a frequent lecturer throughout the country. She is licensed in Idaho, Oklahoma, Oregon, Texas, and Washington and is board certified in health law by the Texas Board of Legal Specialization.