MASTERING HOME CARE MARKETING 101
Propel Growth in your Home Care Agency
Home / Marketing your Home Care Agency Series / 101
Bridge the Gap.
Now available on demand! Introducing the first ever “Mastering Home Care Marketing 101” training and certification program, brought to you through a strategic collaboration between 52 Weeks Marketing and ACHCU, the education division of Accreditation Commission for Health Care (ACHC). This program is designed exclusively for home care providers like you, to equip you with the knowledge and skills to supercharge your marketing efforts and attract more clients than ever before.
For more information about the course or 52 Weeks Marketing contact [email protected].
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Mastering Home Care Marketing 101
$199
This five-part series of classes equips home care agencies with essential marketing strategies, tools, and techniques to effectively promote their services and expand their client base. The program covers: Building referral pipelines, targeting, relationship building strategies, and more. Participants will delve into new content combining educational materials, case studies, and practical exercises to enhance their marketing prowess. After completing all classes and tests, you’ll receive a Home Care Marketing 101 Certificate.
Class Descriptions
Class 1 | On Demand (recorded September 2023)
Get Growing: Understanding the Power of Referrals
- Understanding the importance of referral generation in business
- Exploring the benefits of building multiple pipelines for generating referrals
- Overview of the five main pipelines for generating referrals
- Detailed exploration of each pipeline, including their strengths and best practices
- Exploring key influence centers and understanding their potential impact on referral generation
Class 2 | On Demand (recorded September 2023)
Get Structured for Success
- Designing an organizational structure that fosters growth and aligns with marketing objectives
- Strategies for attracting and selecting the ideal marketing and sales professionals
- Setting goals and key performance indicators
- Activity = Referrals: Holding your team accountable to results
Class 3 | On Demand (recorded September 2023)
Get Systematized for Accelerated Growth
- Building and nurturing a robust database of influence centers and referrers
- Creating a system that increases touchpoints with referrers
- Developing intentional referral strategies to achieve revenue goals
- Managing referrals and leads to grow client base
- Using technology and analytics to identify issues and develop strategies for growth
Class 4 | On Demand (recorded September 2023)
Get Caregivers for Sustained Growth
- Understanding how to always be hiring
- Setting clear goals based on revenue goals
- Hiring the right recruiter
- Targeting the right sources with powerful ads
- Implementing a recruiting process that increases the number of leads, interviews and hires
Class 5 | On Demand (recorded September 2023)
Get Started: Growth Action Plan
- Reviewing the key growth factors for home care
- Reviewing “Growth Action Plan” template
- Identifying gaps and/or obstacles in current operation
- Completing action plan
Presenters
Debbie Miller
CEO,
52 Weeks Marketing LLC
Utilizing her previous marketing experience in “Big Pharma”, Debbie created the 52 Weeks Sales and Marketing system. In ten years, Debbie built a $10.8-million-dollar home care organization, using the 52 Weeks B2B Sales & Marketing System. Understanding the daily challenges facing providers today, she is passionate about helping owners differentiate themselves, dominate their markets and grow their businesses.
Dylan Shwartz
Director of Business Development,
Homecare Marketing LLC
With over 22 years of outstanding sales experience, Dylan has honed his skills, building strong client relationships and consistently exceeding targets. Additionally, his expertise in coaching and onboarding new clients has allowed him to empower teams and facilitate seamless transitions. Dylan’s exceptional skills result in accelerated success for both the individuals and the organization as a whole, while laying a strong foundation for future growth.
Miriam Allred
Head of Partnerships at Careswitch
Former Partnership Marketing Manager at Home Care Pulse
Miriam’s career has focused on building partnerships across organizations at the highest levels of leadership in home care, and leading nationwide educational events for home care owners/operators. Her innovation, compassion, determination, and inter-organizational cooperation fuel her passion to help solve the ongoing challenges facing home care.
