MASTER CLASS SERIES
Guidance from Top Industry Experts
Learn from the best.
Industry specialists from across the nation lead master classes designed to take your organization to the next level.
Each master class series is designed to give you a set of practical ideas and actions to improve your organization, and you’ll also gain access to a master educator to answer your questions at the end of each session.
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From Surviving to Thriving: Business Fundamentals for Sustainable Growth Master Class
$499
In today's competitive landscape, business management is often the key differentiator between agencies that thrive and those that close their doors. This four-part master class series is designed specifically for agency owners and leaders looking to strengthen their business fundamentals, develop essential leadership skills, and optimize their financial and sales operations.
Each part of this series focuses on practical, actionable insights to help build your agency from a solid foundation and to equip you with the tools and knowledge needed to lead with confidence and drive profitability. From refining your leadership skills and mastering financial management to understanding key performance indicators and optimizing your sales strategy, this series covers everything you need to elevate your agency's performance.
Whether you are just starting out or looking to expand your agency, you will leave each session with a clear understanding of how to make smarter, more effective business decisions that set your agency up for long-term success.
Designed for Your Busy ScheduleEach class includes a presentation and Q&A session. Attend live or view recordings of each session at your convenience. On-demand classes will be available at the conclusion of the live series.
Taught by Thomas Rose, CEO & President, 21st Century Consultants.
Thomas is a former Army Special Forces Officer (Green Berets), his business experience includes a successful leadership track in the General Electric companies, encompassing Director 6 Sigma Quality, Director Sales, Sr. Director FP&A, VP Operations and culminating as Chief Financial Officer of GE’s asset management company. Thomas received his undergraduate B.S. Degree in Management from Methodist University, MBA from Webster University and Private Equity Certificate from Wharton School. Thomas is a certified Six Sigma Master Black Belt and Lean Six Sigma Quality Certifier.
Class 1 | 12:00 p.m. to 1:30 p.m. ET Friday, June 6, 2025
Analyze Your Leadership for Business Growth
As your agency’s owner, your leadership directly impacts the success and growth of your business. Whether you are managing a small team or preparing to expand, this session will explore how to assess and enhance your leadership style to foster an environment of growth. You will also learn how to identify and address areas of improvement, whether personally or by raising talent, and discover strategies for building a strong leadership foundation that drives sustainable success.
Class 2 | 12 p.m. to 1:30 p.m. ET Friday, June 13th, 2025
Master Business Financial Management
Understanding your agency’s finances is crucial for long-term stability and growth. This session dives deep into the core elements of financial management—cash flow, expenses, profitability, and more. You will learn how to set up robust financial systems, monitor financial performance, and make informed decisions that align with your agency’s goals. By mastering these financial fundamentals, you can safeguard your agency’s future while working toward growth and profitability.
Class 3 | 12:00 p.m. to 1:30 p.m. ET Friday, June 20th, 2025
Implement KPIs and Management Dashboards
Key Performance Indicators (KPIs) are essential for understanding how your business is performing across departments. In this session, you will learn how to define and implement KPIs that provide clear insights into areas such as sales, finance, staffing, and operations. We will also explore how to create departmental dashboards to track progress, measure success, and stay on course to meet your business objectives. With a solid grasp of KPIs and dashboards, you will then be equipped to make data-driven decisions that push your agency forward.
Class 4 | 12:00 p.m. to 1:30 p.m. ET Friday, June 27th, 2025
Differentiate Your Sales Pipeline and Sales Funnel to Optimize Revenue Growth
A strong sales process is the backbone of any growing agency. In this session, we will break down the key differences between a sales pipeline and a sales funnel, and then explain how to leverage both to drive revenue growth. You will gain a clear understanding of how to define and optimize each stage of the sales process to ensure your agency meets its sales goals. Additionally, we will dive into sales analytics and show you how to track and improve profitability at every step of your sales journey.
