MASTERING HOME CARE MARKETING 201
Propel Growth in your Home Care Agency
Home / Marketing Your Home Care Agency Series / 201
Gain Marketing Expertise.
ACHCU and 52 Weeks Marketing are collaborating to equip home care providers with the knowledge and skills to supercharge your marketing efforts and attract more clients than ever before.
Now available on demand: Mastering Home Care Marketing 201
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Mastering Home Care Marketing 201
$199
Take your home care marketing game to new heights with this three-part series of classes. Don't miss the opportunity to transform your business and make a meaningful impact in the lives of those you serve. After completing all classes and tests, you’ll receive a Home Care Marketing 201 Certificate.
Class Descriptions
Class 1 | On Demand (recorded November 2023)
Digging Deeper to Unlock the Referral Goldmines
Going Beyond Basics to Maximize Referral Sources
In this session, we dive deeper into the art of cultivating referral sources. Learn advanced strategies and messaging to forge stronger connections with healthcare professionals, financial partners, and community organizations. Discover how to secure a steady stream of referrals.
Class 2 | On Demand (recorded November 2023)
Digital Dominance: Creating a Compelling Online Presence
Harnessing the Power of the Digital Landscape for Home Care Success
Building on your foundational digital knowledge, we take a quantum leap into enhancing your online presence. Explore cutting-edge techniques to create a captivating website, leverage social media, and use digital advertising effectively. Elevate your brand and reach potential clients in innovative ways.
Class 3 | On Demand (recorded November 2023)
Converting to Control: From Assessments to Clients
Mastering the Art of Client Assessment and Conversion
In this final class, we shift our focus to the conversion process. Learn how to transition referrals into assessments and assessments into loyal clients. Gain insights into creating personalized care plans, effective communication, and strategies for retaining long-term clients. Take control of your home care destiny by mastering the conversion process.
Presenters
Debbie Miller
CEO,
52 Weeks Marketing LLC
Using her previous marketing experience in “Big Pharma”, Debbie created the 52 Weeks Sales and Marketing system. In ten years, Debbie built a $10.8-million-dollar home care organization, using her system. Understanding the daily challenges facing providers today, she is passionate about helping owners differentiate themselves, dominate their markets, and grow their businesses.
Dylan Shwartz
Director of Business Development,
Homecare Marketing LLC
With over 22 years of outstanding sales experience, Dylan has built strong client relationships and consistently exceeded targets. His expertise in coaching and onboarding new clients has empowered teams and facilitated seamless transitions. Dylan’s exceptional skills result in accelerated success for individuals and their organizations as a whole, while laying a strong foundation for future growth.
Miriam Allred
Head of Partnerships at Careswitch
Former Partnership Marketing Manager at Home Care Pulse
Miriam’s career has focused on building partnerships at the highest levels of leadership across home care organizations, and on leading educational events for home care owners/operators nationwide. Her innovation, compassion, determination, and drive for inter-organizational cooperation fuel her passion to help solve ongoing challenges facing home care.
